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8 steps to successfully help you conquer new international markets



Imagine you are registering for a foreign trade event: online, physical or hybrid. Or maybe you would like to visit foreign customers or prospects but are not able to. By operating your LinkedIn profile, we first develop your lead list and then reach out to them. On your behalf, we connect with your leads every day. We do most of the work, so you can stay focused on your day-to-day business.

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The eight planning steps to success:

1. Kick-off
Kick-off with a concise market entry strategy
International trade specialists help you develop a feasible and actionable international market entry strategy.

2. Determine the best time for you to meet your le
What would be a good time for you to meet your leads?
Use trade show visits or plan sales trips as low threshold meeting points. These in-market visits define your timeline, right from the start.

3. Profile
Create a LinkedIn/XING profile as a ‘10 seconds pitch’
Use key words, include compelling pitch material, clear proposition, define and describe key target groups.

4. Lead base
Create customized lead lists with Sales Navigator.
We use our years of experience with the LinkedIn Sales Navigator and XING search to find your prime leads online.

5. Messaging
Define the key message, your proposition in < 300 characters?
Let’s figure out which questions trigger your leads, provoke dialogue and acquire market intelligence at the same time. We will use advanced translation software and language support services, to customize the use of language per country.

6. Sales pitch
Develop and adapt a catchy presentation.
We will check existing material, adapt it to fit in with country expectations and improve the impact by applying story telling techniques.

7. Lead generation
With your written approval we operate your profile.
Stop selling, start listening! Before pitching, we start by asking questions. By taking a step back we determine if you qualify as a supplier or partner. We call this 'reversed social selling'.

8. Evaluation and optimization
Are we doing the right thing or the thing right?
Check & optimize target groups and evaluate messaging. We check where can potential improvements be made based on data from earlier project results.

Would you like to know what we can do for you business?

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