Our client is a start-up, in the business of storytelling, a valuable management tool for companies to communicate key messages to vital decision-makers, through the use of captivating stories.
When we started implementing Leads2Business in various countries we had to figure out a whole bunch of things. Who needs this? Is it just for higher management? Why not use it to help sales people to improve their pitch?
We produced trial lead lists, developed the key messages and started exploring the market. With a crystal-clear marketing concept and a compelling LinkedIn profile, we managed to get a foot in the door with a large multinational, a 2.000 fte company, with an estimated roll-out to 100 people. To make it even better, our client got invited for a meeting by the CEO of US company. This start-up is on its way!
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