We met with the inward investment attraction official in 2019 of the largest city of a southeastern state. The meeting took place some months before the pandemic hit us. The question originally was: help us to create a pipeline of leads in six European countries in Europe. The idea was a two-step approach; first fill the pipeline with leads, by engaging with them through Leads2Business. What this meant was we used the profile of the Inward Investment Attraction official and (during a six month period) got her directly connected on LinkedIn and XING (the German equivalent) with 130 decision-makers. We then started honing in on the first batch of 30 leads and kicked off individual online dialogues. This led to four companies, that had an excellent fit to regional strengths, showing an interest to meet. As physical meetings could not take place, we switched to a webinar invitation approach, which is currently ongoing.
Besides investment attraction, we used Leads2Business for trade promotion. The Trade Office in the Netherlands of a non-European country strong with fresh, processed, organic & dry, grains and seafood, wanted to initiate a virtual trade mission (during the pandemic) covering six European countries in the Benelux and the Nordics. We created a catalogue of companies and – at the same time – reached out to 250 category food buyers. Within a five month period this led to 25 buyer requests for the catalogue,
three buyers that immediately engaged with us, 13 zoom buyer meetings with food companies and a pipeline of 17 buyers still to be followed up.
Tell me more about this case
