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North America's Largest Single Site Inventory of Specialty Plate was producing sales in Germany. But there was plenty more where that came from. First push was towards finding an industrial agent, with knowledge of the Inox (stainless steel) market.

Competent industrial agents in the Benelux and the German speaking countries are hard to get by; when they are good, they are not interested and vice versa. With Leads2Business we succeeded in signing on the proper candidate within two months.

Our client asked us to apply our techniques for sales support, to get the ball rolling for the newly signed agent. We managed to generate six leads within four months (average customer sales value: $ 30.000). Client content, agent happy.

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We met with the inward investment attraction official of the largest city of a southeastern state in 2019. The meeting took place some months before the pandemic hit us. The question originally was: help us to create a pipeline of leads in six European countries. The idea was a two-step approach; first (1) fill the pipeline with leads, by engaging with them through Leads2Business. What this meant was we used the profile of the Inward Investment Attraction official and (during a six month period) got her directly connected on LinkedIn and XING (the German equivalent) with 130 decision-makers. We then (2) started honing in on the first batch of 30 leads and kicked off individual online dialogues. This led to four companies, that had an excellent fit to regional strengths, showing an interest to meet.

Besides investment attraction, we used Leads2Business for trade promotion. The Trade Office in the Netherlands of a non-European country strong with fresh, processed, organic & dry, grains and seafood, wanted to initiate a virtual trade mission (during the pandemic) covering six European countries in the Benelux and the Nordics. We created a catalogue of companies and – at the same time – reached out to 250 category food buyers. Within a five month period this led to 25 buyer requests for the catalogue, three buyers that immediately engaged with us, 13 zoom buyer meetings with food companies and a pipeline of 17 buyers still to be followed up.

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